A gold star in marketing
Every team has them and we all love them. Commercials endorsing everything from TV shows to candy bars look for their hockey endorsement. This week we look at some of our favorites
Watch as NHL stars like Dany Heatley, Roberto Luongo, Martin St. Louis, Joe Thornton and Jerome Iginla get ready for the NHL season. The best part would have to be Joe Thorton trying to figure out if his hockey pants make his but look big. NHL Center Ice has been known for their classic commercials but this one always stands out.
12) ESPN
For those of you who remember the Terry Tate commercials you love this one from ESPN. In response to the Office Linebacker we have the Rob Ray security. The best part. The short pause to say hi to coach.
11) Proline
Pro-line has way too many good hockey commercials to list. Every year we are treated to better and better commercials. One of Pro-line’s fist commercials has to be one of the best. It all comes down to the four uber-fans who ruin it for everyone.
10) McDonald’s Mini Sticks
While this was clearly an American companies idea of Canadian hockey players (the maple syrup comment), the commercial has some merit as one of the better hockey commercials.
9) Nike
Wouldn’t it be great if this actually happened? You’re walking down the street and two pro hockey players dodge by while chasing the puck. The best is the coach’s face at the end. “Not again!”
Snickers
Are you going to be here a while? The best part of this commercial is when the player tries to break the fight up. It makes you wonder what refs are really saying to each other.
7)Verizon
This one was so hard to put in the middle of the pack. As Canadians we can see how easily we can live hockey in our day to day lives and the maternity ward is no exception. The best part is when he tells the other babies that they are losers and his is the best. That’s one proud papa.
6) Fox Sports
In 2004 Fox came out with this season long campaign to advertise their hockey games. There were classic scenes and just too many to feature here. If given the chance, go onto You Tube and waste a few hours on these. It’s worth every minute. Just search “Hockey Makes You Tougher.”
5) Hockey Canada One Goal
The video is titled as USA Hockey by the end clearly shows a Hockey Canada Logo. But this video is perfect in encouraging girls to become active in the sport. And their advertising and recruitment plan must be working as more and more girls are joining the sport every year. As a runner up in the women’s category has to come from Molson Canadian (http://youtu.be/atzRP6mRHB4) and their no one shaves during the playoffs campaign.
4) NHL NBC
“My name… Sidney Crosby.” NBC came out with a whole series of commercials telling us that NHL players are just like us, they just can play hockey real well. This one was released closer to the all star game and featured some of the younger guys from the different teams. From pulling pranks on each other to playing mini stick hockey in the hall, we can imagine these players like any other hockey team at an out of town hockey tournament. Every parent’s nightmare.
This would have to be one of the best franchise videos. The whole series was beyond belief. From traffic dodgers being thrown through glass to never tucking in your jersey, they’ve got it all. But the best is a fair warning about dating within the division during the playoffs. Hockey is any fans first love.
2) Budweiser
Every Canadian had the dream of making it big in the NHL. Thousands of fans screaming your name as you take a break away. For most of us we are regulate to playing in empty stands during non-peak hours at random arenas. For two teams in Port Credit Ontario they thought it was just another one of those nights. Budweiser made sure it was different. A flash mob of fans filled the stands and announcers gave it all they got so these recreation players could have a once in a lifetime experience. The looks on the guys faces was priceless. Ironically, Budweiser was a sponsor of the 2012 Budweiser CARHA Hockey World Cup. This tournament gave thousands of recreational players from around the world the opportunity to play in front of packed stands.
1) Coke
Nothing captured the feeling of a nation quite like the Coke commercial from the 2010 Winter Olympics. Not surprising as many Coke commercials take the prize for advertising.












